Monday, 26 December 2011

A landing page is the page that a customer will land on once they click your carefully crafted Facebook ad.  On some offers it is crucial to have a great landing page in order to improve conversion rates.  Facebook does not allow a landing page to ask a person for personal information (name, address, email…) unless it is for an e-commerce transaction and also the ad must clearly state that a product or service is being sold.  For this reason, you have to get creative (creativity is never a bad thing, it helps your conversion rates).
Some offers that you will find in Copeac (or other CPA networks) will have landing pages that Facebook does not allow.  So you must be creative to get around Facebook’s advertising guidelines (tweak here, tweak there and you will get your ad approved).
The best thing to do is have a professional graphic artist to make you an awesome landing page that will convert like crazy.  I use ScriptLance for all my landing pages.  With ScriptLance you can easily create a landing page project and have experienced graphic artists bid on your project so that you will get a very good price for your landing page (I usually do not pay more than $30 for my landing pages—that is definitely worth it because you will use that landing page for as long as your ad is making you money).
I know that you are thinking, “I have to spend some money!”  No.  You do not have to do this all the time.  Sometimes the company will provide you with a great landing page absolutely free… you just have to ask your affiliate manager if the advertiser supplies landing pages(remember, this is a guru tip—you may decide to do this later).
This is a simple process.  You just provide the winning bidder on your ScriptLance project with your affiliate link of the product or service that you are going to promote and the design artist will create a landing page that resembles the page of the link that you provided them.

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